What Are The Factors That Comprise A Highly-Rated Casino?
Opening Thoughts
If you do not have much experience or knowledge about casino gaming, knowing which platform to start with can be a tricky road to navigate. Online casinos will waste no time in getting you to check out their site; they’ll inundate you with e-mail offers and pop-ups, and if you’re on the same types of algorithms that I’m on, you’ll be hit with a whole host of bonus offers and promotions.
But with such a varied choice of casinos in the market, what factors constitute a highly-rated casino, and what are the main factors that experts use when piecing together their opinion of the platform?
The Quality Of A Promotion & Marketing Strategy
The internet has transformed how online casinos promote and market themselves. Gone are the days of a land-based casino handing out flyers, special rewards cards, and competitions for cars and cash.
These strategies still exist within the casino gaming market, but the sheer scale of online casino promotions eclipses them. Many of these promotions focus on attracting new customers via various methods, such as free spins, matched deposits, VIP credits, or refer-a-friend bonuses.
The best online casino bonus has an element of subjectivity. However, some factors are non-negotiable – and while the best bonuses out there might not have all of these characteristics, they will have enough to help them stand out in a vast ocean of other promotions and marketing strategies that are inundating the online casino gaming world.
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Gaming & Payment Options
Some casinos will only focus on one specific type of game in the casino industry. While this isn’t the worst thing in the world, a slots-only site will be right up your street if you enjoy that particular game, such as slots.
However, if you are more of a general casino gamer, which large portions of the gambling community are, then the highest-rated casinos will cater to your slot and table gaming preferences, too.
Likewise, a casino that offers several different payment options will be able to cater to a broader range of customers. It also speaks to their business model as more ambitious and ready to appeal to a bigger market rather than focus on one small area or traditional payment option.
Multi-Platform Use
In the modern market, it is difficult to find a casino gaming platform that doesn’t offer its services across a range of facilities. Online casinos had to quickly adapt to the rise of mobiles and smartphones in the early 2010s or risk falling behind the rest of the industry.
The internet has transformed so many avenues of entertainment that mainstream TV has had to adapt to digital streaming services, and IPTV has emerged solely because of the rise of the internet in the entertainment industry.
Those sites that offer their services on PCs, laptops, smartphones, and tablets, and have their own mobile apps showcase a multifaceted approach to their business and cater to all types of gamers rather than focusing specifically on a portion of the market.
Site Security & Licensing
Since casinos handle a phenomenal amount of personal and financial data, they must have the highest levels of security and encryption. Generally speaking, this is one part of the industry where every provider is on the same page.
But be sure to look for the correct license so that the casino platform is actually allowed to operate in your jurisdiction. Also, look for either 128-bit or 256-bit SSL encryption, which is in line with some of the most secure websites on the internet.
Customer Reviews & Expert Opinion
Many experts who have spent several years in the casino gaming world have shifted their expertise to reviewing platforms. While they use all of the factors we’ve discussed today, they also consider what their peers say about a new platform.
Not only does this give them context and help them iron out any biases in their own reviews, but it also allows them to examine parts of the platform they may have missed in their initial review. Expertise is a valuable asset in all businesses, but especially in the world of casino gaming, where there are literally thousands of providers battling it out for the top spot.
Although customer reviews do not carry the same amount of weight as experts’, if there’s a cluster of reviews that point toward a provider being of an elite standard, then this usually indicates that there’s something special about that particular provider.
Final Thoughts
A highly rated casino doesn’t need to tick all of these boxes, but the more of these factors it nails, the better. Some casinos might opt for quality over quantity with their gaming library—and if they tick all of the other boxes we have touched on, then they could well be one of the highest-rated providers for their size.
It’s not a one-size-fits-all approach, but you can be sure that if a casino can get all of these components humming along smoothly, then its overall package will be one of the better ones in the market.